MinisterAccord Launch at SportAccord 2021 in Ekaterinburg to Strengthen Co-operation

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SportAccord will bring together political leaders and governmental decision-makers from around the world for the inaugural MinisterAccord at the SportAccord World Sport & Business Summit 2021 in Ekaterinburg, Russia.

MinisterAccord, on the afternoon of Thursday 11 November 2021, will be an exclusive gathering of Ministers from sport and tourism, designed to discuss and examine the most pressing and relevant issues for countries and regions within the international sport movement.

MinisterAccord will provide nations, leaders and ministries with a unique opportunity to work together to develop the future of sport and consider how to engage with International Sport Federations and ultimately drive growth opportunities within sport and sport tourism.

In addition, the gathering will allow for key governmental decision-makers to share best practices and explore how sport can break down barriers for the development of a healthy society and economy by inspiring people to live an active and healthy lifestyle.

MinisterAccord will feature a Welcome Address from SportAccord President Dr. Raffaele Chiulli and a Host Nation Address from Russian Federation Minister of Sport Oleg Matytsin, as well as further speeches, and an open and interactive discussion session followed by a lunch gathering.

“MinisterAccord is an exciting addition to the programme for SportAccord 2021 as it will strengthen co-operation between nations to ensure the continuing development of sport and sport tourism around the world,” SportAccord Managing Director Nis Hatt said.

“MinisterAccord will be an opportunity to build bridges for the betterment of society and sport by sharing best practices and discussing essential topics. We look forward to welcoming leaders, ministers and decision-makers to Ekaterinburg for this new and exciting initiative.”

Speaking at the recent Virtual Launch Celebration for SportAccord 2021, Russian Federation Minister of Sport Oleg Matytsin said: “Sport and government must work together. In order for us to recover stronger, we must act like players on the same team.

“There will be areas that require the skills of sports players, and other areas that require the skills of government players, especially concerning Ministers of Sport. For this reason, I am very happy to see MinisterAccord introduced to SportAccord in Ekaterinburg.”

MinisterAccord will sit alongside SportAccord’s other established conference streams, offering delegates clear signposts to specific areas of interest during a busy week of meetings and networking opportunities in Ekaterinburg, from 7-12 November 2021.

The annual World Sport & Business Summit is a six-day event attended by leaders of the global sports community. As the only global sports industry event attended by all International Sport Federations and their stakeholders, SportAccord also brings together organising committees, hosting cities and regions, governments and administrations, rights-holders, agencies and athletes, as well as top-level experts and organisations from the sports media, technology, investment, medical and legal sectors.

Registration is open for the SportAccord World Sport & Business Summit 2021 in Ekaterinburg, the 19th edition of SportAccord’s flagship annual event. Organisations interested in becoming an official partner or exhibitor can contact SportAccord to discuss these investment opportunities by emailing sales@sportaccord.sport, with SportAccord also offering an interactive exhibition floorplan and 3-D flyover of the SportAccord 2021 exhibition space.